Testing the Waters, Our First Military Exhibition Experience at the UK’s Leading Defence Procurement and Supply Chain Event at Farnborough Exhibition & Conference Centre.
At the UK’s Leading Defence Procurement and Supply Chain Event, Matrix Structures, joined forces with a group of companies, and reaped the rewards of collaborative synergy. This event marked our debut in the military exhibition arena, and as a newcomer, our objective was to gauge the market and evaluate the potential of our innovative system within the defence sector. Our team successfully set up a small structure that garnered interest from various attendees, taking just 50 minutes to assemble and 35 minutes to disassemble and then wheeled to our van. Within this article, we will discuss our experience and the lessons learned from our debut military exhibition.
Our Rapidly Deployable Structure:
One of the key highlights of our exhibition was our rapidly deployable structure, which was designed to showcase our innovative approach to construction and assembly. With a quick setup time of just 50 minutes and an even faster disassembly time of 35 minutes, our structure demonstrated efficiency and practicality, piquing the interest of several attendees.
Interest from Diverse Attendees:
Despite being a newcomer in the military exhibition space, our small structure managed to attract a diverse range of visitors. Engineers, military personnel and even individuals considering the application of our technology for civilian housing. This response not only affirmed the potential of our offerings in the defence sector but also opened our eyes to possible applications beyond this market.
Lessons Learned and Future Opportunities:
Our first military exhibition proved to be a valuable learning experience, providing insights into the market dynamics and the unique requirements of the defence sector. While our structure gathered attention and interest, we also recognised areas for improvement, such as tailoring our messaging and product offerings more specifically to the needs of the defence industry. Military-Grade Green Camouflage Unit!
The seminars at the UK’s Leading Defence Procurement and Supply Chain Event provided an invaluable source of knowledge and inspiration for all attendees. Led by industry experts, these sessions covered a wide range of topics relevant to the defence sector
Attending the UK’s Leading Defence Procurement and Supply Chain Event as a first-time exhibitor was an invaluable experience for our team. We successfully tested the market, gauged interest in our system, and pinpointed aspects that could be enhanced for better results. With the lessons learned, we are now better equipped to refine our offerings and approach future military exhibitions with confidence.
